





Nonprofit Donor Engagement Playbook
Turn one-time givers into lifelong supporters.
Most donors don’t disappear because they didn’t care.
They disappear because your system didn’t show them they mattered.
This playbook changes that.
What It Solves
If you’re constantly chasing new donors just to keep up, you’re wasting time and losing money.
Retention isn’t a mystery — it’s a system. And this playbook gives you the exact one to use.
What’s Inside:
5 proven strategies to increase retention, loyalty, and lifetime giving
Donor segmentation and personalization frameworks
Stewardship calendar and appreciation templates
Re-engagement email sequences for lapsed donors
Real-world examples and checklists for every tactic
What You’ll Walk Away With:
✅ A donor communication system that doesn’t rely on guesswork
✅ Clear, repeatable strategies that free you from acquisition panic
✅ Higher retention, stronger relationships, and less scramble
Who It’s For:
Nonprofit teams who need retention strategies that work now
EDs, fundraisers, or ops managers doing too much with too little
Anyone tired of watching great donors quietly disappear
Built from 10+ years of experience helping nonprofits increase retention by up to 60% without expanding their teams.
Turn one-time givers into lifelong supporters.
Most donors don’t disappear because they didn’t care.
They disappear because your system didn’t show them they mattered.
This playbook changes that.
What It Solves
If you’re constantly chasing new donors just to keep up, you’re wasting time and losing money.
Retention isn’t a mystery — it’s a system. And this playbook gives you the exact one to use.
What’s Inside:
5 proven strategies to increase retention, loyalty, and lifetime giving
Donor segmentation and personalization frameworks
Stewardship calendar and appreciation templates
Re-engagement email sequences for lapsed donors
Real-world examples and checklists for every tactic
What You’ll Walk Away With:
✅ A donor communication system that doesn’t rely on guesswork
✅ Clear, repeatable strategies that free you from acquisition panic
✅ Higher retention, stronger relationships, and less scramble
Who It’s For:
Nonprofit teams who need retention strategies that work now
EDs, fundraisers, or ops managers doing too much with too little
Anyone tired of watching great donors quietly disappear
Built from 10+ years of experience helping nonprofits increase retention by up to 60% without expanding their teams.
Turn one-time givers into lifelong supporters.
Most donors don’t disappear because they didn’t care.
They disappear because your system didn’t show them they mattered.
This playbook changes that.
What It Solves
If you’re constantly chasing new donors just to keep up, you’re wasting time and losing money.
Retention isn’t a mystery — it’s a system. And this playbook gives you the exact one to use.
What’s Inside:
5 proven strategies to increase retention, loyalty, and lifetime giving
Donor segmentation and personalization frameworks
Stewardship calendar and appreciation templates
Re-engagement email sequences for lapsed donors
Real-world examples and checklists for every tactic
What You’ll Walk Away With:
✅ A donor communication system that doesn’t rely on guesswork
✅ Clear, repeatable strategies that free you from acquisition panic
✅ Higher retention, stronger relationships, and less scramble
Who It’s For:
Nonprofit teams who need retention strategies that work now
EDs, fundraisers, or ops managers doing too much with too little
Anyone tired of watching great donors quietly disappear
Built from 10+ years of experience helping nonprofits increase retention by up to 60% without expanding their teams.
Built specifically for resource-strapped nonprofits by someone who’s worked in the trenches — not another vague fundraising textbook.